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Tag: crm


News

OSF Digital Acquires Oegen, Sprinklr Teams With Salesforce on CXM and CRM, More News

November 10, 2022

Via: CMSWire

OSF Digital, a provider of digital transformation service and a Salesforce partner offering consultancy, configuration, design and development, has announced the acquisition of Oegen, a U.K.-based Salesforce consulting firm. Company officials said the acquisition will allow the expansion of a […]


B2B

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

November 9, 2022

Via: CMSWire

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


B2B

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

April 19, 2022

Via: B2B News Network

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]


Analytics & Data

What Does a Data Product Manager Do?

April 12, 2022

Via: CMSWire

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]


Advertising & Marketing, Technology

A Guide to Understanding, Evaluating and Optimizing CX

April 8, 2022

Via: CMSWire

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]


B2B

Are You Suffering from Account Blindness in B2B Marketing?

April 4, 2022

Via: CMSWire

If you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. So while you know that such marketers and salespeople are smart and […]


News

OSF Digital Acquires Marketing Automation, CRM Company Netnomics

April 4, 2022

Via: CMSWire

Digital transformation services supplier, OSF Digital, based in Quebec City, announced on March 24, 2022, the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region. With this acquisition, OSF Digital […]


Analytics & Data

How to Prepare Your Customer Experience Efforts for a Post-Cookie World

October 26, 2021

Via: CMSWire

Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]


E-payment & Security, Technology

CRM trends for financial services marketing in the digital era

April 14, 2021

Via: Smart Insights

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]


Advertising & Marketing, Technology

What Is Marketing Automation and How Does It Help Marketers?

March 29, 2021

Via: CMSWire

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]


Advertising & Marketing, Technology

Improving the Customer Experience: Should You Invest in a CDP or a CRM?

January 8, 2021

Via: CMSWire

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]


Analytics & Data, News, Technology

Cultural CRM-ization

April 29, 2020

Via: Ecommerce Times

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don’t need an exhaustive list, but if we stop there I think we […]


Advertising & Marketing, Technology

Five ways a CRM system improves SEO results

April 21, 2020

Via: Searchenginewatch

The beauty and bane of SEO is that it’s a richly diverse topic. There are so many avenues to explore and angles to consider. In a previous article, we looked at how different inter-organizational collaborations can boost your SEO implementation […]


News

How AI Is Powering the Next Generation of Support Agents

November 25, 2019

Via: CMSWire

Over the years, the role of the customer support agent has evolved from simply handling customer inquiries to building customer relationships and growing the business. According to the Salesforce State of Service Report, 71 percent of agents see their role […]


Mobile Commerce

CRM for social media – How to optimize your customer service

May 8, 2019

Via: Smart Insights

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]


News

Great Customer Experience Means Reducing Customer Effort

November 22, 2016

Via: CMSWire

The best way to understand digital customer experience is to measure the effort people need to make to complete their top tasks. Not being able to complete your task is the ultimate failure when it comes to customer experience. However, […]


Advertising & Marketing

What Next-Gen CRM Will Look Like: The Coming Accuracy Wave

October 26, 2016

Via: CMSWire

For modern sales reps, customer relationship management (CRM) is at the center of everything they do, whether they like it or not. CRM revenues grew 12.3 percent from 2014 to 2016, according to Gartner — and this upward trajectory is […]