Tag: crisis

Advertising & Marketing, Technology

Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?

May 7, 2020

Via: CMSWire

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]

Advertising & Marketing, Technology

Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

April 21, 2020

Via: Searchenginewatch

Everyone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re one of these marketers, hang in there, and please let […]