Advertising & Marketing, Technology
April 20, 2020
Via: CMSWireLast year, most marketing managers didn’t think budget cuts were on the horizon for 2020. In fact, according to the Gartner CMO Spend Survey 2019-2020 released in October of 2019, only 18% of survey respondents believed they’d have to deal […]
Advertising & Marketing, Technology
March 11, 2020
Via: CMSWireMarketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]
Advertising & Marketing, Technology
January 13, 2020
Via: DigitalistMagFrom my experience, marketing executives are often involved in the risk management process quite late, usually to manage the communications aspect of a crisis. Therefore, they are engaged only when the risk has transformed into a critical incident and the […]
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