Tag: Crisis Management

Advertising & Marketing, Technology

Crisis Management: 6 Considerations for the Marketing Budget

April 20, 2020

Via: CMSWire

Last year, most marketing managers didn’t think budget cuts were on the horizon for 2020. In fact, according to the Gartner CMO Spend Survey 2019-2020 released in October of 2019, only 18% of survey respondents believed they’d have to deal […]

Advertising & Marketing, Technology

Marketing in a Time of Crisis

March 11, 2020

Via: CMSWire

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]

Advertising & Marketing, Technology

The Critical Role Of Marketing Executives In Risk Management

January 13, 2020

Via: DigitalistMag

From my experience, marketing executives are often involved in the risk management process quite late, usually to manage the communications aspect of a crisis. Therefore, they are engaged only when the risk has transformed into a critical incident and the […]