Tag: CPG

Advertising & Marketing, Technology

For Real? Which Half of My Marketing Budget Is Wasted?

October 17, 2022

Via: CMSWire

Most marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]

Advertising & Marketing, Technology

CPG Brands Doubling Down on Direct-to-Consumer E-Commerce

April 20, 2021

Via: Ecommerce Times

An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen. As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important […]