Tag: CPC

Mobile Commerce, Mobile Marketing

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

June 22, 2022

Via: Social Media Today

TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement new regulations around the promotion of alcohol, cigarettes and ‘get rich quick’ schemes within the […]

Advertising & Marketing, Technology

Four initiatives B2Bs must tackle now to win in 2020

November 27, 2019


While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a […]

Mobile Marketing

Key Digital Advertising stats Q2 2015

August 4, 2015

Via: itCurated

The results from Kenshoo’s advertisers for the 2nd quarter of 2015 are in, and they reveal the trend towards mobile is as strong as ever. 36% of digital advertising spend it now on mobile, which is double the rate of […]

Advertising & Marketing

Facebook updates its cost-per-click definition to only include clicks to websites and apps

July 9, 2015

Via: itCurated

Attention marketers: Facebook has redefined its cost-per-click (CPC) measurement. In a blog post, the social networking company said that as part of its latest API release, a CPC will only include clicks to websites and apps. No longer will likes, […]