Tag: CPA

Analytics & Data

Data Accuracy Isn’t the Answer to Your Analytics Problem

September 28, 2021

Via: CMSWire

Last weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]


One Thing All Digital Marketers Must Do This Year (or You’ve Failed)

January 11, 2017


In business, one of the most important questions you can answer is: how much does it cost to acquire one customer? That metric is called cost per acquisition (CPA). It’s important because it’s the number that tells you if you […]