B2B News for Friday, January 28, 2022: The Digital Privacy Week Edition

January 28, 2022

Via: B2B News Network

Please accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. […]

Apps & Sites, Mobile Commerce

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

January 25, 2022

Via: Social Media Today

LinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career. As you can see, the new campaign examines the evolving ‘work […]


B2B Marketing’s New World: Leaning Into the Lessons Learned From COVID

November 1, 2021

Via: CMSWire

There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]


Facebook Launches New Info Sessions for Female Business Leaders

October 25, 2021

Via: Social Media Today

Facebook has launched a new series of virtual training sessions for female business owners, in celebration of Women’s Small Business Month, which provide tips and insights to help female entreprenuers succeed in the post-COVID landscape. As explained by Facebook: “According […]

Mobile Commerce, Mobile Marketing

26 Predictions for Social Media Marketing in 2022

October 18, 2021

Via: Social Media Today

We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with […]

Advertising & Marketing, News, Technology

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

September 22, 2021

Via: MarketingProfs

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]

Mobile Commerce, Mobile Marketing

Snapchat Publishes New Halloween Marketing GuideMarketing Guide to Assist in Strategic Planning

August 12, 2021

Via: Social Media Today

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event. And this year, in particular, […]

Mobile Commerce, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Marketing Dive

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]