Tag: COVID-19

February 17, 2021

The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021. Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever […]

January 21, 2021

It’s no secret that brands have directed more dollars toward digital and social media advertising since the health crisis delivered a blow to traditional media last March, with people increasingly gravitating toward their smartphones to stay connected and entertained. The […]

December 11, 2020

CaliforniaCalifornia rolled out a COVID-19 contact tracing app this week, and officials — including Apple CEO Tim Cook — touted it as an advancement that would help slow their ongoing surge in cases. Using the app will be easy. Measuring […]

July 23, 2020

Cowen’s iPhone build forecasts remained unchanged in July, though smartphone demand generally is continuing to improve from COVID-19 impacts as Apple shifts its focus to the “iPhone 12.” In a note to investors seen by AppleInsider, lead analyst Krish Sankar […]

July 22, 2020

With COVID-19 forcing many offices to close worldwide, digital literacy is becoming a requirement. According to a report by Pew Research Center, however, only 40% of Americans surveyed could correctly answer questions about social media, tech policies and data privacy. […]

July 16, 2020

If many enterprises are currently using the current pandemic and home-working trend to reset employee experiences, there appears to be no clear consensus on how these experiences should be built. There does, however, appear to be agreement that now is […]

July 1, 2020

It’s always been a dream of mine to put my vintage camera lenses to work again, so when the Raspberry Pi Foundation put out a camera system that supported C- and CS-mount lenses, I knew I had to get one […]

June 19, 2020

You can now trade-in your old Mac at Apple Stores in the US and Canada. Bloomberg’s Mark Gurman notes that Apple’s site has been edited to remove a disclaimer that says Mac trade-ins are online-only, and a representative from the […]

June 16, 2020

The German government has released its COVID-19 contact tracing app for iOS and Android, and is urging the local population to download it. After abandoning its own scheme and adopting coronavirus exposure notification technology from Apple and Google, the German […]

June 10, 2020

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]

June 2, 2020

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]

June 2, 2020

Building emotionally-resonant marketing campaigns was hard enough before COVID-19. Now, brands face a landscape fraught with questions: What are the right messages when the world has turned upside down? Are we being sensitive? What do people want to hear right […]

May 29, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]

May 27, 2020

The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of 2020, but the last one didn’t cause as big of an impact as this one. It was […]

May 26, 2020

Apple has revealed it will be reopening more of its retail outlets in the United States this week, with the latest wave of Apple Store openings anticipated to include around 100 locations across the country. Announced on Tuesday, Apple confirmed […]

May 18, 2020

It is true that the U.S. economy never has faced the challenges it faces now, but the implications for e-commerce and direct-to-consumers’ fulfillment functions are particularly significant. This is clearly demonstrated by the federal government’s determination that companies that ship […]

May 8, 2020

Apple’s US retail stores have been closed since mid-March due to the COVID-19 pandemic, but the company is going to start opening some of them back up next week. “We’re excited to begin reopening stores in the US next week, […]

May 7, 2020

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]

April 30, 2020

The Apple executive said that the company was “doing great” in China early in January before COVID-19 lockdowns occurred toward the latter half of the month. Demand slumped in February, during lockdown procedures and a shuttering of Apple retail locations […]

April 29, 2020

With the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are happening almost daily, and traditional search volume as a monthly […]