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Tag: cookies


E-payment & Security, Technology

5 Lessons Learned From 4 Years of GDPR

May 26, 2022

Via: CMSWire

European Union regulators have issued about $1.72 billion in fines for violations of the EU’s General Data Protection Regulation (GDPR) since its effective date in May 2018. The top five? Amazon Europe: $798 million WhatsApp: $240.7 million Google: $96.3 million […]


B2B

B2B News for Friday, January 28, 2022: The Digital Privacy Week Edition

January 28, 2022

Via: B2B News Network

Please accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. […]


Analytics & Data

How to Prepare Your Customer Experience Efforts for a Post-Cookie World

October 26, 2021

Via: CMSWire

Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]


B2B

B2B Advertising as a Metaphor for the Cookieless Future

July 30, 2021

Via: B2B News Network

The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, […]


Analytics & Data

Google Delay Means Marketers Live in Cookie Tracking World Another Two Years

June 28, 2021

Via: CMSWire

Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]


Analytics & Data

Hands Out of the Cookie Jar: What the End of Cookies Means for You

June 25, 2021

Via: CMSWire

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]


Advertising & Marketing, Technology

As Google FLoC Trial Rolls Out, What’s a Marketer’s Next Move?

April 26, 2021

Via: CMSWire

Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]


News

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]


News

Google is temporarily rolling back Chrome’s SameSite cookie requirements

April 3, 2020

Via: The Verge

With the launch of Chrome 80 in February, Google began gradually rolling out an update that changes how third-party cookies work on websites, called “SameSite.” Today, it announced that it is temporarily rolling back this SameSite requirements in light of […]


News

Google’s New Cookies Features May Hamper Online Advertising, Improve Privacy

May 15, 2019

Via: CMSWire

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]