January 22, 2024
Via: Marketing DiveAs the cookieless future draws nearer, brands and agencies are exploring alternative tactics to identify consumers and gain insights into their behavior — necessary steps in creating the kind of personalized campaigns many have come to expect. Among the alternatives […]
Advertising & Marketing, Technology
May 31, 2023
Via: CMSWireThe online cookie jar is almost empty. Netscape invented the cookie in 1992, but 30 years later, it’s beginning to disappear. Apple, Google and Mozilla already initiated plans to completely stop supporting third-party cookies. Google still plans to tracking in […]
E-payment & Security, Technology
May 26, 2022
Via: CMSWireEuropean Union regulators have issued about $1.72 billion in fines for violations of the EU’s General Data Protection Regulation (GDPR) since its effective date in May 2018. The top five? Amazon Europe: $798 million WhatsApp: $240.7 million Google: $96.3 million […]
January 28, 2022
Via: B2B News NetworkPlease accept all cookies. In 1981, that phrase had more to do with oatmeal raisin and chocolate chip than it did with agreeing to have your internet access tracked, purchasing decisions logged, or a sophisticated analysis of our geographic/demographic/psychographic profiles. […]
October 26, 2021
Via: CMSWireEach new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]
July 30, 2021
Via: B2B News NetworkThe next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, […]
June 28, 2021
Via: CMSWireGoogle’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]
June 25, 2021
Via: CMSWireWave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]
Advertising & Marketing, Technology
April 26, 2021
Via: CMSWireGoodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]
April 13, 2021
Via: Marketing DiveGumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]
April 3, 2020
Via: The VergeWith the launch of Chrome 80 in February, Google began gradually rolling out an update that changes how third-party cookies work on websites, called “SameSite.” Today, it announced that it is temporarily rolling back this SameSite requirements in light of […]
May 15, 2019
Via: CMSWireNew measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]