Tag: Cookie

Analytics & Data

Google Proposes New ‘Topics’ Approach to Replace Cookie Tracking

January 25, 2022

Via: Social Media Today

As part of its ongoing effort to phase out third-party cookie tracking, and replace it with a new, privacy-friendly data insights process for web publishers, Google has today announced a shift in its approach, with a new topic-based structure now […]

Advertising & Marketing, News, Technology

What Google’s rejection of post-cookie identifiers means for advertisers

March 4, 2021

Via: Mobile Marketer

Google has again disrupted the plans of advertisers and ad-tech providers looking to target and track consumers, saying that it will not build or use alternative user-level identifiers once third-party cookies are phased out. “People shouldn’t have to accept being […]

E-payment & Security, Technology

The Demise of the Cookie and the Rise of First-Party Data

March 1, 2021

Via: CMSWire

We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge. Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, […]

Analytics & Data, Technology

That’s the Way the Cookie Crumbles

January 14, 2021

Via: CMSWire

The COVID-19 pandemic has thoroughly disrupted many things, including the digital world. Every industry and consumer now recognize the importance of digital channels and experience. Zoom has become our default handshake and remote work is now a mainstay. However, because […]