Tag: conversion rate

Analytics & Data

How to Set Up Conversion Events in Google Analytics 4

December 15, 2021

Via: CMSWire

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]

Advertising & Marketing, Technology

How Conversion Rate Optimization Improves Online Sales

September 24, 2021

Via: CMSWire

The road to improved sales lies in increased conversions — on-page activity such as clicking a button to purchase a service or downloading a white paper. But conversion optimization rarely sparks marketers’ interest. Although discussions of online customer behavior have […]

Advertising & Marketing, Technology

Four steps to create an effective content marketing strategy for your eShop

October 22, 2019


In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content […]

Technology, Website design and optimization

4 under-the-radar UX flaws that are killing your conversion rate

July 5, 2017


As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. […]