Advertising & Marketing, Technology
May 3, 2023
Via: CMSWireWhile it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible. What’s more, not all customers even want […]
Advertising & Marketing, Technology
December 5, 2022
Via: CMSWireWith the evolution of privacy regulations — GDPR, the data reform bill, the elimination of third-party cookies, and things like app and email open tracking blocks by Apple — there is an opportunity for marketers to move beyond tracking and […]
Advertising & Marketing, Technology
January 18, 2021
Via: SearchenginewatchIn 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the turmoil, key marketing trends emerged […]
Advertising & Marketing, Technology
February 10, 2020
Via: CMSWireArtificially intelligent (AI)-driven chatbots are an exciting emerging channel, but in 2020, conversational marketing doesn’t just mean chatbots. In fact, according to data from Business2Community, 79% of consumers are willing to use messaging apps to get customer service. That means […]
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