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Tag: contextual targeting

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]