December 12, 2023
Via: CMSWireThe B2B buying journey is nothing like most consumer purchasing. If you need a new sweatshirt, you’re unlikely to ask the CFO, the head of procurement, Bob who sits on your left, and Cath in the Singapore office for their […]
Advertising & Marketing, Technology
November 8, 2023
Via: CMSWire“Commodity” is a dreaded term in technology. It implies something so simplistic, so standardized, and so cheap, you don’t even need to compare suppliers based on the product itself. The word brings to mind something you trade in bulk, like […]
June 14, 2023
Via: Marketing DiveCrayola is deepening its social media ties with its expanded partnership with TheSoul Publishing, a sign that the century-old brand is angling to connect with younger generations Gen Z and Gen Alpha. Together with the digital content studio, Crayola this […]
Advertising & Marketing, Technology
May 8, 2023
Via: CMSWireRecently, most of the marketers I’ve spoken with feel like none of their tactics are working like they used to. There are multiple reasons for this, including the macroeconomy and buyer indifference to traditional tactics, but I believe one of […]
Mobile Commerce, Mobile Marketing
November 8, 2022
Via: Social Media TodayWith LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]
Advertising & Marketing, Technology
September 20, 2022
Via: CMSWireThese days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]
Advertising & Marketing, Technology
August 5, 2022
Via: CMSWireAs we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]
Advertising & Marketing, Technology
December 8, 2021
Via: CMSWire“Create relevant, engaging digital content,” they said. “It’ll be easy,” they said. And then the world of content marketing and content strategy exploded. As the drive to create content at scale and serve it across multiple platforms in a contextually […]
Advertising & Marketing, News, Technology
April 29, 2020
Via: SearchenginewatchWith the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are happening almost daily, and traditional search volume as a monthly […]
Advertising & Marketing, Technology
March 3, 2020
Via: CMSWireWith Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]
Advertising & Marketing, Technology
January 28, 2020
Via: SearchenginewatchWith ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act […]
Mobile Commerce, Mobile Marketing
January 21, 2020
Via: SearchenginewatchIt was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]
Advertising & Marketing, Technology
September 25, 2018
Via: Smart InsightsSocial media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance […]
Advertising & Marketing, Technology
January 26, 2018
Via: CMSWireMarketers have more outlets for their content than ever before, from SoundCloud to Snapchat. To be successful, though, you can’t push out content “spray and pray” style, hoping at least one piece hits its target audience in just the right […]
Advertising & Marketing, Technology
November 6, 2017
Via: CMSWireAudio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of […]
May 15, 2017
Via: CMSWireEver stepped on a scale and hated the number you saw? A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was […]
March 14, 2017
Via: Jeff Bullass BlogYour blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down. You know the stats: Websites that include a blog […]
May 13, 2016
Via: itCuratedE-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce […]
Mobile Commerce, Mobile Marketing
August 27, 2015
Via: itCuratedWalk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]
April 9, 2015
Via: itCuratedIt wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by “not too long ago,” we’re talking fifteen years ago. In the meantime, the Web and mobile drastically […]