Top

Tag: content strategy


Mobile Commerce, Mobile Marketing

LinkedIn Shares Key Best Practices to Help Build Your Presence in the App

November 8, 2022

Via: Social Media Today

With LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]


Advertising & Marketing, Technology

Navigating Your Content Strategies Through Turbulent Marketing Skies

September 20, 2022

Via: CMSWire

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]


Advertising & Marketing, Technology

Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]


Advertising & Marketing, Technology

How Mature Is Your Content Organization?

December 8, 2021

Via: CMSWire

“Create relevant, engaging digital content,” they said. “It’ll be easy,” they said. And then the world of content marketing and content strategy exploded. As the drive to create content at scale and serve it across multiple platforms in a contextually […]


Advertising & Marketing, News, Technology

Google trends in COVID-19 times and how to use them in your content strategy

April 29, 2020

Via: Searchenginewatch

With the coronavirus pandemic now nearing its peak in many parts of the U.S., search trends are rapidly evolving in ways many search marketers have never seen before. Changes are happening almost daily, and traditional search volume as a monthly […]


Advertising & Marketing, Technology

3 Content Marketing Bandwagons to Jump On

March 3, 2020

Via: CMSWire

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]


Advertising & Marketing, Technology

Word of advice on exactly what to expect from SEO in 2020

January 28, 2020

Via: Searchenginewatch

With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act […]


Mobile Commerce, Mobile Marketing

How AMP technology can boost your content strategy

January 21, 2020

Via: Searchenginewatch

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]


Advertising & Marketing, Technology

Creating your social media content strategy and plan

September 25, 2018

Via: Smart Insights

Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance […]


Advertising & Marketing, Technology

10 Steps to Building a Successful Content Strategy

January 26, 2018

Via: CMSWire

Marketers have more outlets for their content than ever before, from SoundCloud to Snapchat. To be successful, though, you can’t push out content “spray and pray” style, hoping at least one piece hits its target audience in just the right […]


Advertising & Marketing, Technology

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

November 6, 2017

Via: CMSWire

Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of […]


Analytics & Data, Technology

Why Readability Scores Are Killing Your Content

May 15, 2017

Via: CMSWire

Ever stepped on a scale and hated the number you saw? A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was […]


Advertising & Marketing

10 Advanced Strategies for Driving Business Blog Engagement

March 14, 2017

Via: Jeff Bullass Blog

Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down. You know the stats: Websites that include a blog […]


News

Close Your E-Commerce Sales with Content

May 13, 2016

Via: itCurated

E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce […]


Mobile Commerce, Mobile Marketing

Reaching Your Customers on the Mobile Web

August 27, 2015

Via: itCurated

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]


Mobile Marketing

Still Sticking With Those Tried-But-True Marketing Tactics?

April 9, 2015

Via: itCurated

It wasn’t too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by “not too long ago,” we’re talking fifteen years ago. In the meantime, the Web and mobile drastically […]


Advertising & Marketing

Boost Your Social Media Influence with Unmetric’s Smart Data Tool

February 13, 2015

Via: itCurated

In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels […]