Tag: content marketing

January 19, 2023

YouTube’s looking to help users add more context to their Shorts clips, with the addition of location tagging within the upload flow in the app. As you can see, YouTube’s now rolling out a new ‘Location’ field in the Shorts […]

January 3, 2023

As we begin the new year, many social media managers will be looking to refine and update their process, in order to tap into the latest trends and tools, and ensure that they’re maximizing their online marketing efforts. To help […]

November 21, 2022

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]

November 8, 2022

With LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]

October 12, 2022

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]

October 4, 2022

After covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]

September 29, 2022

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, […]

September 29, 2022

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it […]

August 24, 2022

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]

August 11, 2022

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]

August 5, 2022

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]

August 1, 2022

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]

June 20, 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the […]

June 7, 2022

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, […]

May 23, 2022

Writing a blog is one of the best ways to establish expertise within an industry and drive traffic to your website. There are a variety of platforms available to launch and manage a blog at little or no expense. Here […]

May 18, 2022

Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a […]

May 5, 2022

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]

May 3, 2022

On Monday, April 25, 2022, Twitter’s board announced it had agreed to accept a purchase offer of $44 billion from Elon Musk. This agreement focused significant attention on the social media platform, giving content marketers reason to try out Twitter’s […]

April 29, 2022

The main goal of your small business is to make a profit. But how are you going to make a profit when nobody knows about your business? That’s why you must focus on increasing the visibility of your business. About […]

April 27, 2022

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need […]