Tag: content marketing

January 30, 2024

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]

December 20, 2023

If you’re looking for a solid video editing tool, with a focus on creating short clips, then CapCut may well be a good option, and it continues to add new features to enhance its offering. This week. CapCut has updated […]

December 7, 2023

Looking for creative inspiration for your 2024 strategic planning? This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, […]

December 5, 2023

In the competitive world of contracting, where skilled professionals offer a range of services from construction to renovation, effective marketing is the key to standing out in a crowded marketplace. Contractor marketing is a dynamic field that goes beyond traditional […]

November 27, 2023

While TikTok’s growth is unprecedented, and its ad business is growing in-step, where TikTok’s still struggling to establish firm footing is in creator monetization, and ensuring that its top stars are able to maximize their popularity through direct income from […]

November 8, 2023

“Commodity” is a dreaded term in technology. It implies something so simplistic, so standardized, and so cheap, you don’t even need to compare suppliers based on the product itself. The word brings to mind something you trade in bulk, like […]

September 29, 2023

In today’s competitive business landscape, mastering the art of B2B inbound marketing is essential for staying ahead and driving growth. By understanding the power of inbound marketing and implementing effective strategies, businesses can attract, engage, and convert their ideal customers. […]

September 12, 2023

Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]

August 23, 2023

LinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]

August 14, 2023

Looking for ways to improve your site’s SEO performance? This will help. The team from SEMRush recently published their latest SEO fundamentals checklist, which covers off on all the key elements that you need to keep in mind to improve […]

August 10, 2023

YouTube’s looking to help creators drive more traffic from Shorts, with a new option that will enable you to link a Shorts clip to a longer video, in order to merge Shorts viewers over to your extended offerings. As you […]

July 13, 2023

Let’s be honest— for busy B2B marketers, content creation may just feel like another checkbox. But, when leveraged effectively, it can give your company the edge it needs to appeal to and secure greater numbers of clients. However, effective content […]

June 13, 2023

Artificial intelligence is upending search engines. While Google and Bing are integrating AI chats, impressive startup providers are emerging. Here are four AI-driven search engines for content creators. AI Search Engines for Writers Perplexity generates streamlined, AI-based search results with […]

April 26, 2023

B2B content writing 101 emphasizes the importance of incorporating “evidence” — that is, trustworthy quantitative or qualitative data to substantiate our claims. By doing so, we enhance the credibility of our content, increasing the likelihood that the article will be […]

April 20, 2023

Looking for ways to generate more interactions with your social media content? Social media adviser Angie Gensler provides some quick tips in this infographic, most of which you’re probably already aware of, but are worth a reminder as you consider […]

March 14, 2023

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]

February 28, 2023

More than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through the funnel stages. The use of artificial intelligence (AI) can minimize redundancies, manual labor and […]

January 31, 2023

After going through a brief boom period a couple of years back, where every social platform was looking to add in newsletter features, the option has cooled somewhat in recent months, with most now scaling back their newsletter creation options. […]

January 31, 2023

TikTok’s looking to help creators get a better understanding of their video performance, and the specific elements that work in each clip, with a new Video Insights analytics element, now available within the Reporting section of TikTok Ads Manager. As […]

January 20, 2023

Amid growing frustration among YouTube creators in regards to the platform’s most recent policy update, YouTube has provided updates on two key developments on this front, with the next stage for its display of timestamps for Community Guidelines violations, and […]