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Tag: content marketing


Mobile Commerce, Mobile Marketing

Snap Highlights the Rising Potential of AR for Marketing in New Report

November 21, 2022

Via: Social Media Today

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]


Mobile Commerce, Mobile Marketing

LinkedIn Shares Key Best Practices to Help Build Your Presence in the App

November 8, 2022

Via: Social Media Today

With LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]


Mobile Commerce, Mobile Marketing

YouTube Rolls Out Updated Analytics UI in YouTube Studio App

October 12, 2022

Via: Social Media Today

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]


Advertising & Marketing, Technology

AI Writing Software for Marketing, Part 3: Co-Existing With AI

October 4, 2022

Via: CMSWire

After covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]


Apps & Sites, Mobile Commerce

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

September 29, 2022

Via: Social Media Today

It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app. First off, […]


Analytics & Data

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

September 29, 2022

Via: Social Media Today

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it […]


Mobile Commerce, Mobile Marketing

New Report Show That Reels are Generating the Most Reach on Instagram

August 24, 2022

Via: Social Media Today

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]


Apps & Sites, Mobile Commerce

LinkedIn tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement

August 11, 2022

Via: Social Media Today

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]


Advertising & Marketing, Technology

Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]


Advertising & Marketing, Technology

How to Use Content Marketing to Your Advantage

August 1, 2022

Via: CMSWire

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]


News

Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

June 20, 2022

Via: Social Media Today

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the […]


Mobile Commerce, Mobile Marketing

Instagram Adds New Option to Pin Posts on Your Profile

June 7, 2022

Via: Social Media Today

It’s been in testing for the last few months, and today, Instagram has officially launched its new option to pin posts on your profile, providing another option to control your IG profile display. As you can see in this example, […]


Platforms, Technology

13 Platforms for Blogging

May 23, 2022

Via: Practical Ecommerce

Writing a blog is one of the best ways to establish expertise within an industry and drive traffic to your website. There are a variety of platforms available to launch and manage a blog at little or no expense. Here […]


Advertising & Marketing, Technology

Efficient Techniques To Boost Your Content Marketing Efforts

May 18, 2022

Via: B2B News Network

Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a […]


Advertising & Marketing, Technology

5 Content Marketing Ideas for June 2022

May 5, 2022

Via: Practical Ecommerce

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]


Mobile Commerce, Mobile Marketing

Use Revue for Twitter Content Marketing

May 3, 2022

Via: Practical Ecommerce

On Monday, April 25, 2022, Twitter’s board announced it had agreed to accept a purchase offer of $44 billion from Elon Musk. This agreement focused significant attention on the social media platform, giving content marketers reason to try out Twitter’s […]


Advertising & Marketing, Technology

6 Effective Strategies For Local Business Marketing

April 29, 2022

Via: B2B News Network

The main goal of your small business is to make a profit. But how are you going to make a profit when nobody knows about your business? That’s why you must focus on increasing the visibility of your business. About […]


Apps & Sites, Mobile Commerce

Meta Publishes New Guide on Landing Page Best Practices

April 27, 2022

Via: Social Media Today

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need […]


Apps & Sites, Mobile Commerce

TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize their Opportunities

April 6, 2022

Via: Social Media Today

As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience. Called Creative Agency Partnerships (CAP) University, […]


Apps & Sites, Mobile Commerce

LinkedIn Launches New Podcast Network to Provide More Professional and Career-Related Content

February 23, 2022

Via: Social Media Today

LinkedIn is leaning into the rising popularity of podcasts with the launch of its new ‘LinkedIn Podcast Network’ where it will host a range of shows focused on key professional trends, created by both internal staff and external experts. As […]