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Tag: Content Marketing ROI

Advertising & Marketing, News, Technology

How to shape Content Marketing ROI on a global scale

October 24, 2017

Via: Smart Insights

Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective […]