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Tag: Content marketing management

Top 7 B2B content marketing research insights that should guide your strategy

Advertising & Marketing, Technology

Top 7 B2B content marketing research insights that should guide your strategy

August 31, 2018

Via: Smart Insights

Research into customer expectation and behavior, quality and delivery method, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As […]