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Tag: content making


B2B

Five B2B Video Marketing Tips to Boost Sales in 2021

August 4, 2021

Via: MarketingProfs

Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as […]


Technology, Website design and optimization

Web Design: Where’s the Happy Medium Between Too Much and Not Enough?

February 23, 2021

Via: CMSWire

Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]


Advertising & Marketing, Technology

What Really Drives LinkedIn Follower Growth?

February 8, 2021

Via: CMSWire

Are they going to kill the golden goose? That was my first thought when Microsoft bought LinkedIn back in 2016. As a provider of B2B social media services, my agency relies on LinkedIn (along with Twitter) to generate reach and […]