Tag: Content Hub


The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

November 9, 2022

Via: CMSWire

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]

Advertising & Marketing, Technology

Omnichannel Content Delivery Paves the Way for Better Customer Experience

August 12, 2022

Via: CMSWire

Traditional content platform architectures leverage a coupled management and delivery model, in which the same product and application both manages content via a CMS interface and delivers the end experience though web page templates in the CMS. The focus is […]