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Tag: consumers


Analytics & Data

Consumers to limit spending, celebrations for July Fourth, survey finds

June 28, 2022

Via: Marketing Dive

Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid […]


Mobile Commerce, Mobile Marketing

Twitter Publishes New Guide on What Consumers Expect from Brands via Tweet

January 13, 2022

Via: Social Media Today

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app. Called #RealTalk, the guide is the result of analyzing a decade worth […]


E-payment & Security, Technology

Consumers adapt to “omnichannel” payments, survey finds

June 23, 2021

Via: Payments Dive

The COVID-19 pandemic has shifted consumers’ spending and payments pattern, taking transactions to a digital landscape that includes digital wallets, BNPL and social media commerce, according to the recent research published by digital payments company PayPal and the e-commerce platform […]


Advertising & Marketing, Technology

Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive

May 20, 2021

Via: MarketingProfs

There’s so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z’s impact on our business world, that it can be difficult to sort through it all, especially for marketers. At […]


Mobile Commerce

App Store earns $72.3 billion in 2020, almost double Google Play revenues

January 5, 2021

Via: Apple Insider

New figures for mobile app revenue claim that Apple’s App Store took in $72.3 billion during 2020, a rise of almost a third from the previous year. Research firm Sensor Tower has backed up its previous claims about App Store […]


Platforms, Technology

How Retail Online Shops Are Trying Augmented Reality

December 22, 2020

Via: NYTimes Tech

OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his […]


Platforms, Technology

Online Grocers Must Modernize Digital Platforms to Thrive

November 16, 2020

Via: ECT News Network

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic. One is the realm of the traditional grocery marketplace in pre-COVID times, when the […]


Mobile Commerce, Mobile Marketing

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

Via: Mobile Marketer

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a […]


Advertising & Marketing, Technology

Supply and Demand: A Moving Target for E-Tail Marketers

October 1, 2020

Via: Ecommerce Times

Marketers estimate that 61 percent of students started the new school year where they ended last school year — remotely. So why are retailers still featuring traditional school supplies online, offering discounts and promotions retroactively, rather than using real-time data […]


E-payment & Security, Technology

Consumers Buying In to Digital Wallets

September 4, 2020

Via: Ecommerce Times

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use. Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The […]


News

The Ever-Changing Face of E-Commerce: 1995-2020

December 12, 2019

Via: Ecommerce Times

If anything is certain, it’s that e-commerce doesn’t look the same today as it did in 1995. A company called “eBay” burst onto the scene that year, and Jeff Bezos shipped Amazon’s first book order. That unleashed a flood of […]


News

When Buying with Smartphones, US Consumers Like Apps and Mobile Web Just About Equally

January 31, 2017

Via: Emarketer.com

A January 2017 survey of US internet users ages 18 and older by Fluent LLC found that over half of respondents said they make online purchases via their smartphones more often than on computers or tablets. But when asked whether […]


News

Manufacturer to Consumer Retail in 3 Trends

November 28, 2016

Via: Inc.com

A recent trend in retail is making waves in the industry. Manufacturer to consumer retail (M2C) is helping new brands enter a competitive space and consumers are adopting it faster than could have been imagined. M2C companies espouse high-quality products […]


Advertising & Marketing

Why Do Consumers Sign Up for Marketing Emails?

April 21, 2016

Via: itCurated

Why do the vast majority of consumers who sign up for marketing emails actually do such a thing? Turn out, this is a very self-motivated group. Per the findings of a recent survey conducted by Adestra, 85% of those polled […]


Analytics & Data

How Much Are Online Reviews Actually Worth?

March 4, 2016

Via: itCurated

While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. In fact, 92% of consumers read online reviews before making purchases, and they trust those reviews as much as they trust recommendations from friends and family. […]


Apps & Sites

How Aware Are Consumers About Their Favorite Fashion Retail Apps?

February 23, 2016

Via: itCurated

Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research. Market Force Information surveyed 5,722 internet users, ages 19 and older. Respondents were asked about their fashion shopping […]


Apps & Sites, Mobile Commerce

Consumers can access a universal shopping cart using Shoppable for Google Chrome

December 9, 2015

Via: itCurated

Shoppable’s technology makes universal checkout available directly to consumers, and aims to boost retailers’ e-commerce reach. Retail technology firm Shoppable has a new Chrome browser extension that lets consumers shop from any website, add products to a single universal shopping […]


Mobile Marketing

Thinking beyond the headset: 3 ways brands can utilize virtual reality

December 9, 2015

Via: itCurated

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. Last year when Facebook chief executive Mark Zuckerberg bought Oculus Rift, many viewed virtual reality (VR) as […]


News

It’s All About the Three Wise Channels This Holiday Season

November 25, 2015

Via: itCurated

It’s no secret that this holiday season is going to be a doozy in terms of sales. If marketers want to cash in on this spending frenzy, then they need to focus on both their in-store and mobile experiences. Indeed, a […]


Mobile Commerce, Mobile Marketing

A home automation products maker finds a way to reach consumers directly

October 5, 2015

Via: itCurated

D-Link for decades has sold home automation and computer networking products to retailers and businesses, but selling online to consumers has become its most profitable operation, the company says. D-Link, a manufacturer of computer networking and home automation products, overcame […]