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Tag: consumer trends


Shipping & Fulfillment

Consumers could return $82.1B worth of holiday merchandise, survey finds

December 29, 2023

Via: Retail Dive

The new report from Optoro and CBRE calls attention to the waste generated by returns: Returned inventory amounts to 9.5 billion pounds of landfill waste annually, the firms said. The rise of e-commerce, which the National Retail Federation predicts could […]


Advertising & Marketing, Technology

How experiential marketing can increase loyalty

May 22, 2023

Via: Retail Dive

As consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three consumers say that live events are […]


News

How to build Gen Z brand loyalty

June 6, 2017

Via: TheNextWeb

Forecasting is a difficult game, since it requires a deep understanding of your market segment and making the wrong call can be costly, both for resources and brand value.  For this reason, it has always been much more stable to […]