Tag: consumer experience

Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]

Advertising & Marketing, Technology

How to refine your direct marketing tactics

February 16, 2018

Via: Smart Insights

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]

Analytics & Data

Why B2B Ecommerce Experiences Still Lag B2C

January 12, 2017

Via: CMSWire

Though it’s made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience. That was the big takeaway from a recent webinar by Forrester […]