Top

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

Is AI Executive Order a Data Privacy Compass for Customer Experience?

YouTube Launches New ‘Spotlight Moments’ AI-Based Ad Offering

Tag: Consumer brand marketing

Marketing Effectiveness in the Digital Era

Advertising & Marketing, Technology

Marketing Effectiveness in the Digital Era

October 11, 2017

Via: Smart Insights

This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event […]