Tag: comscore

Mobile Marketing

comScore: U.S. Smartphone Ownership Nears 200 Million

February 9, 2016

Via: itCurated

On Friday, MMW learned from comScore the latest insights made possible by the company’s MobiLens and Mobile Metrix. Reporting key trends in the U.S. smartphone industry for December 2015, comScore says the dominance of iOS and Android once again told […]

Advertising & Marketing

Smartphones Now Three-Quarters of the Mobile Market

March 27, 2015

Via: itCurated

  It’s the most impressive smartphone stat you’re going to read today. According to the latest data from comScore, smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. As of […]

Advertising & Marketing

Rocket Fuel Announces Partner Program with over 100 Providers

March 6, 2015

Via: itCurated

Artificial intelligence ad and marketing solutions firm Rocket Fuel has launched a  partner certification program, offering clients the ability to access over 100 best-in-class technology providers from across the paid and owned marketing ecosystem. Among the 100-plus partners signed up […]

Analytics & Data

comScore Gives U.K. Marketers What They’ve Been Waiting For

February 27, 2015

Via: itCurated

On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the next generation of mobile audience measurement to the market. Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM) for smartphones and […]