Tag: commerce

July 18, 2022

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left […]

June 27, 2022

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]

May 20, 2021

We tend to be fickle in our love affairs with social media platforms. Typically, it runs its course before we turn to the next best thing. Why is this? Social media adoption usually starts with younger generations, then moves up […]

May 12, 2020

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or […]

April 22, 2020

Merchants will be able to sell products on Google Shopping at no charge, thanks to changes that will take effect soon. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they […]

October 1, 2019

The ProgrammableWeb directory eclipsed the 22K API mark in June 2019, highlighting the growing importance of APIs in today’s modern digitally connected world. APIs are an extremely important part of any modern commerce solution. They are required to deliver consistent […]

September 4, 2019

From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of […]

August 29, 2019

Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist […]

August 6, 2019

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 […]

March 8, 2019

I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world — even equipped with an amusement park — the Minnesota complex boasted stores of all kinds: toys, […]

September 21, 2018

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking about what truly makes a company prosper, though, there is a […]

December 15, 2017

Customers don’t see a brand as a series of channels. They see it as a singular entity. So it’s not surprising that customers become confused when the experience they receive through one channel is inferior to or inconsistent with the […]

August 21, 2017

For generations, retail was simple. Brands sold to retailers and retailer sold to shops. But in the age of the internet, consumers can interact directly with brand manufacturers. And while this may seem like a small thing, it actually has […]

July 19, 2017

According to IDC, artificial intelligence (AI) is expected to become pervasive across customer journeys, supply networks, merchandizing, and marketing and commerce because it provides better insights to optimize retail execution. For example, in the next two years: 40% of digital transformation […]

June 12, 2017

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big game-changers […]

June 5, 2017

Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore. The power has officially shifted back to the people. […]

May 2, 2017

The future of commerce is already unfolding. Even though everyone says, “yes we know the world is changing,” I don’t believe that executives have shifted their thinking or belief system to change how they make decisions to compete differently. The […]

November 28, 2016

A recent trend in retail is making waves in the industry. Manufacturer to consumer retail (M2C) is helping new brands enter a competitive space and consumers are adopting it faster than could have been imagined. M2C companies espouse high-quality products […]

November 2, 2016

The United States Federal Communications Commission last week adopted privacy rules for both wired and wireless broadband ISPs aimed at giving consumers greater control over their data, more privacy, and stronger security safeguards for that data. The rules implement Section […]

June 30, 2016

It’s hard to talk about “conversational commerce”—a concept coined by Uber’s Chris Messina to describe the future of messaging apps—without mentioning chatbots. Chatbots are essentially programs pretending to be people that you can interact with through text or even voice. […]