Tag: commerce strategy

Advertising & Marketing, Technology

Omnichannel Digital Experience Is Required In The Digital Age

December 15, 2017

Via: DigitalistMag

Customers don’t see a brand as a series of channels. They see it as a singular entity. So it’s not surprising that customers become confused when the experience they receive through one channel is inferior to or inconsistent with the […]


What Retailers Can Learn From Amazon’s New Reactionary Attitude

April 14, 2017

Via: DigitalistMag

Amazon’s cash blowing ways force competitors to lower prices, speed up delivery, and add programs with bells and whistles. But the company’s latest move is raising eyebrows. For once, Amazon has moved from offense to defense. That’s because Walmart has emerged […]