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Most Mobile Marketers Are Using Location, But How Do You Do It Right?

Mobile Marketing

Most Mobile Marketers Are Using Location, But How Do You Do It Right?

February 29, 2016

Via: itCurated

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. […]