Tag: CMO

Advertising & Marketing, Technology

A comprehensive marketing operations model: An essential part of the CMO’s toolkit

January 21, 2020

Via: Smart Insights

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]


CMOs Share AI Implementation Successes and Challenges

November 20, 2019

Via: CMSWire

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]

Advertising & Marketing, Technology

Don’t Fall For These 5 Marketing Myths

November 18, 2019

Via: CMSWire

As a marketer, there is always a new channel to pursue, advertising trend to follow or content best practice to implement. And you need to stay up to date with it all — or risk missing out on valuable opportunities […]


People-Based Marketing: Strengthening CIO-CMO Relationships

November 17, 2016

Via: Digitalist Mag

Social media. Cloud computing. Mobile and Big Data. All of these technologies are permeating every aspect of the marketing function. CMOs and marketers are becoming more comfortable and knowledgeable with digital technology as they experiment with the latest innovations to […]

Analytics & Data

Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too

February 3, 2016

Via: itCurated

Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, […]

Advertising & Marketing

5 Ways to Create a Marketing Technology Frankenstein

May 4, 2015

Via: itCurated

Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the […]

Advertising & Marketing

The Marketing Technology Explosion: A Blessing or a Curse?

March 18, 2015

Via: itCurated

My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW. The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of […]