Tag: cmi

Mobile Marketing

What Makes Effective B2B Content Marketing?

October 12, 2015

Via: itCurated

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and […]

Advertising & Marketing

Your Awesome, Creative, Stunning Content Isn’t Good Enough

February 12, 2015

Via: itCurated

You could have Ernest Hemingway author a blog post for your organization, and it could still stink. Not that the content would be the issue. It’s how you structure and deliver it. Ann Rockley’s been championing the idea of “intelligent […]