Tag: cltv

Advertising & Marketing, Technology

How to Optimize Customer Acquisition and Retention

September 30, 2022

Via: CMSWire

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]


Which KPIs Are Right to Measure Your Customer Experience?

October 16, 2020

Via: CMSWire

Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts. So how can they determine which of these measurements are the most useful for their business? Define […]


Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong

June 6, 2019

Via: CMSWire

As a former ecommerce CEO, I know that one of the most, if not the most important metric is customer lifetime value (CLTV) — how much each customer contributes to the business over time. Brands work to drive loyalty, advocacy, […]