Tag: chatbots

August 13, 2018

What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. […]

July 9, 2018

Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here […]

June 26, 2018

You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always […]

May 29, 2018

Don’t look now, but that company rep you thought you were chatting with while shopping online may not have been a live person at all. It may very well have been a chatbot — a computer program designed to mimic […]

May 4, 2018

Everyone seems to want a piece of Artificial Intelligence (AI) to help improve their organizations and customer experiences. And why not? Gartner reported last week that global business value derived from AI is projected to total $1.2 trillion this year, […]

March 21, 2018

No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, […]

February 2, 2018

Artificial intelligence is more than just a buzzword, and is now deeply embedded in our daily lives, whether we recognize it or not. Simply put, machines are learning how to assist us with the tasks that we’d usually have to […]

December 22, 2017

Unconscious imprinting from growing up a Gen-Xer during the original Star Wars years tells my generation that robots are futuristic. Except that is no longer so, and hasn’t been for a while now. One of the features that made robots […]

November 13, 2017

8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping […]

October 23, 2017

The customer experience model of today looks different than it did even five years ago, yet certain pillars of customer experience remain. With the introduction of any new tool for customer engagement, you must strive to make experiences more personal, […]

October 19, 2017

Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever to connect with audiences across a range of social platforms. […]

June 12, 2017

That chatbots are emerging faster than ever is an undeniable fact. Since 2016, chatbots have becoming increasingly more common, largely owing to the fact that major messaging platforms have embraced them. Chatbot developers and related startups are heralding the dawn […]

May 11, 2017

Chatbots have generated a lot of hype over the past few months. Some marketers see them as a passing trend with no real hope of bots ever functioning like humans. Others see them as innovative tools to help brands communicate […]

April 11, 2017

Chatbots have been the talk of the content marketing world recently, with many brands out there developing and testing their own. The opportunities that chatbots offer are undeniable and chatbots can be implemented in various ways to suit a range […]

July 21, 2016

For the first time ever, messaging app usage is surpassing social network usage, and the popularity of messaging apps doesn’t stop there. According to 2015 Forrester study, US and UK smartphone owners use an average of 24 apps per month […]

July 6, 2016

Have you heard of, or do you use “chatbots?” Have you ever interacted with one? It’s another way of automating interactions with customers. A simple messenger app responds to users and questions, taking care of them so you don’t have […]

March 30, 2016

Image Credits: digitaltrends.com Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps. With mobile users typically […]