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Tag: Channel Fragmentation

Advertising & Marketing, Technology

What Is Channel Fragmentation And How Does It Impact CX?

October 8, 2019

Via: DigitalistMag

We’re now undeniably living in the age of customer experience, with CX projected to overtake product and cost as the key brand differentiator by 2020. Meanwhile, customers are willing to spend a price premium of up to 16% for a […]