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Tag: CDPs


B2B

How CDPs fit within a B2B marketing strategy

March 23, 2021

Via: MarTech Today

More organizations have been implementing CDPs over the last year, and these platforms can help bridge the gap between marketing and sales, especially in the B2B realm, where contacts and customer data can get messier and more drawn out than […]


Analytics & Data

Which Customer Data Platform Road Should You Travel?

March 18, 2021

Via: CMSWire

Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]