February 28, 2023
Via: CMSWireWhile companies have made solid progress in unifying their customer data, nearly two-thirds still don’t use a customer data platform (CDP). This leaves copious room for growth, according to the 2022 CDP Institute Member Survey. “It’s not surprising that 2/3rds […]
October 17, 2022
Via: CMSWireThere is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]
August 21, 2022
Via: CMSWireBy using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]
Advertising & Marketing, Technology
May 27, 2022
Via: CMSWireGoogle made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]
November 3, 2021
Via: CMSWireThe advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]
Analytics & Data, Platforms, Technology
April 6, 2021
Via: CMSWireChristmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]
Advertising & Marketing, Technology
March 29, 2021
Via: CMSWireMarketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]
Advertising & Marketing, Technology
March 22, 2021
Via: CMSWire2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]
Advertising & Marketing, Analytics & Data, Technology
March 15, 2021
Via: CMSWireData is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]
February 17, 2021
Via: CMSWireThe Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021. Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever […]
Advertising & Marketing, Technology
January 8, 2021
Via: CMSWireMany brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]