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Tag: CDP


Analytics & Data

3 Things to Consider Before Buying a Customer Data Platform

October 17, 2022

Via: CMSWire

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Advertising & Marketing, Technology

Google Debuts Marketing Updates, Amplitude Launches CDP, More News

May 27, 2022

Via: CMSWire

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]


Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


Analytics & Data, Platforms, Technology

Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]


Advertising & Marketing, Technology

What Is Marketing Automation and How Does It Help Marketers?

March 29, 2021

Via: CMSWire

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. They also use […]


Advertising & Marketing, Technology

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]


Advertising & Marketing, Analytics & Data, Technology

Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?

March 15, 2021

Via: CMSWire

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]


Analytics & Data, Technology

Were Digital Experience Platforms Ready for the Digital Onslaught in 2020?

February 17, 2021

Via: CMSWire

The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021. Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever […]


Advertising & Marketing, Technology

Improving the Customer Experience: Should You Invest in a CDP or a CRM?

January 8, 2021

Via: CMSWire

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a customer data platform (CDP) or customer relationship management (CRM) platform. The question is, what are the basic functions of CDPs and CRMs, which would […]