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Tag: ccpa


Advertising & Marketing, Technology

4 Stakeholders Every Email Marketing Program Has & What They Want

December 6, 2023

Via: CMSWire

Email marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and […]


Advertising & Marketing, Technology

6 Expert Quotes for Transforming Email Marketing

June 7, 2023

Via: CMSWire

In the new fourth edition of my book, “Email Marketing Rules,” I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share […]


Analytics & Data

Data Strategies for Personalization, Privacy & Compliance in a Cookieless Future

May 5, 2023

Via: CMSWire

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]


Analytics & Data

Consumer Data Privacy Protection Lessons from $1.2M Sephora Settlement

September 30, 2022

Via: CMSWire

In this 21st century world of people using phones for multiple reasons other than just talking, there are drawbacks to this simplistic take on everyday living. From texting to paying bills to checking emails, users must be wary of their […]


E-payment & Security, Technology

5 Lessons Learned From 4 Years of GDPR

May 26, 2022

Via: CMSWire

European Union regulators have issued about $1.72 billion in fines for violations of the EU’s General Data Protection Regulation (GDPR) since its effective date in May 2018. The top five? Amazon Europe: $798 million WhatsApp: $240.7 million Google: $96.3 million […]


News

What Does it Mean to Be CCPA Compliant?

March 13, 2020

Via: CMSWire

2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]


Advertising & Marketing, Technology

Navigating Privacy Laws in 2020: Invest in Quality Content

December 20, 2019

Via: CMSWire

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]