Advertising & Marketing, Technology
December 6, 2023
Via: CMSWireEmail marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and […]
Advertising & Marketing, Technology
June 7, 2023
Via: CMSWireIn the new fourth edition of my book, “Email Marketing Rules,” I include quotes from scores of experts who have impacted how I think about the email channel, as well as about marketing in general. Here, I’d like to share […]
May 5, 2023
Via: CMSWireAs we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]
September 30, 2022
Via: CMSWireIn this 21st century world of people using phones for multiple reasons other than just talking, there are drawbacks to this simplistic take on everyday living. From texting to paying bills to checking emails, users must be wary of their […]
E-payment & Security, Technology
May 26, 2022
Via: CMSWireEuropean Union regulators have issued about $1.72 billion in fines for violations of the EU’s General Data Protection Regulation (GDPR) since its effective date in May 2018. The top five? Amazon Europe: $798 million WhatsApp: $240.7 million Google: $96.3 million […]
March 13, 2020
Via: CMSWire2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]
Advertising & Marketing, Technology
December 20, 2019
Via: CMSWireWhat does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]
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