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Tag: Case Study


News

Here’s What Happened When People Realized Hertz Was Ripping Them Off With A Nasty Fee (Clue: There’s A Lawsuit)

March 6, 2017

Via: Inc.com

Should you rent a car from Hertz and go through an electronic toll booth, you’ll activate the Plate Pass — a toll payment device — so conveniently placed in your car. Naturally, anything convenient offered by a large corporation also […]


Platforms

Adding furniture helps boost sales 73% for Poppin.com in 2016

February 2, 2017

Via: Internet Retailer

The Poppin brand, known for its colorful office supplies, expanded into office furniture in 2015. More categories are coming. Poppin.com made its name selling tape dispensers, staplers and pens in pastel colors instead of drab black, grey and burgundy. Now […]


E-payment & Security

How a popular website plugin became a serious security liability

January 23, 2017

Via: TheNextWeb

For the vast majority of people in 2017, creating a website is simply a matter of combining a number of off-the-shelf components until they end up with something that does what they want it to. Anyone wanting to create an […]


Advertising & Marketing

Instant Pot: How a Tiny Company With No Marketing Landed the No. 1 Product on Amazon

January 20, 2017

Via: Inc.com

Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories: 90,000 televisions 2 million toys 1 million pairs of shoes 200,000 headphones 215,000 […]


Platforms

Can an AI perfect your LinkedIn profile picture?

January 11, 2017

Via: TheNextWeb

In your professional life, first impressions are vital. For many people, LinkedIn is where the majority of working relationships are born. Given that profile pictures are often the first thing a potential employer or recruiter will see, isn’t it important that […]


Advertising & Marketing

How Harvard Medical School Earned 20 Million Video Views in 4 Days

September 28, 2016

Via: Social Media Today

There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently with a video we produced at Harvard Medical School. In under a week, the video received more than 20 million views. It trended on Facebook, […]


Advertising & Marketing

Nailed it: Nail polish maker Deborah Lippmann turns to rich media to drive sales

September 23, 2016

Via: Internet Retailer

A few lines of JavaScript on DeborahLippmann.com helped the nail polish manufacturer and online retailer upload content faster, generating spikes in engagement and sales. Having a website that looked just like that of his competitors wasn’t cutting it anymore for […]


E-payment & Security

A shoe e-retailer takes steps to improve its fraud detection

September 21, 2016

Via: Internet Retailer

Online orders were flowing into shoe e-retailer Schutz Shoes, the U.S. division of Brazilian-based shoe retailer Arezzo & Co., but the small team spent an increasing amount of time checking whether an order was fraudulent. When one employee on a […]


Platforms, Technology

OneCommand’s New Facebook and Instagram Integrations Help Auto Industry Succeed with Social Media Platforms

April 8, 2016

Via: itCurated

OneCommand’s data set includes sales and service transactions, which are used to trigger targeted, relevant one-to-one messaging to customers in their Facebook and Instagram feeds. What does this mean? Enrolled dealers are now able to deploy a multi-channel strategy through […]


Mobile Marketing

Staples Finds Great Success with Collaborative Mobile Media Campaign

November 25, 2015

Via: itCurated

Yes, you may turn to Staples for back-to-school supplies, but its bread and butter is in servicing the needs of the nation’s small-business owners. A recent interesting story in AdExchanger documents the retailer’s experiment in figuring out how mobile impacted […]


Mobile Marketing

How Disney became successful in mobile by being itself

October 13, 2015

Via: itCurated

Disney used to have trouble with mobile. For a long time, Disney never capitalized on its strongest brands. It’s biggest mobile hit, Where’s My Water?, had nothing to do with any of its intellectual property (until they created a Mickey […]


Advertising & Marketing

A case study of real-time marketing using social media for fashion marketing

July 24, 2015

Via: itCurated

AwesomeWall was born from the Internet’s love of cats. It started as a quick hack from the We Make Awesome Sh (WMAS) team back in 2011. Seizing on tech opportunities as they offer themselves up, right after the release of […]


News

How AmerisourceBergen Built its Mobile App Strategy

February 26, 2015

Via: itCurated

AmerisourceBergen (NYSE: ABC) is a company committed to innovation. And that commitment has enabled them to maintain their position as a top global healthcare solutions provider offering value to everyone along the healthcare supply chain. Today, it boasts 26 distribution […]


Advertising & Marketing

U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium

February 12, 2015

Via: itCurated

With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That’s why U.S. Cellular uses many marketing channels — online, in-store and telesales — to drive […]


Advertising & Marketing

Start Remarketing with Google Analytics Instant Activation

February 12, 2015

Via: itCurated

For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in […]