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What to Look for When Working with Influencers

Advertising & Marketing

What to Look for When Working with Influencers

February 2, 2017

Via: Emarketer.com

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]