Tag: campaign

Apps & Sites, Mobile Commerce

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

January 25, 2022

Via: Social Media Today

LinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career. As you can see, the new campaign examines the evolving ‘work […]

E-payment & Security

Online Trust Alliance Launches IoT Security Campaign

March 9, 2017

Via: Ecommerce Times

The Online Trust Alliance on Tuesday released a report calling for businesses, consumers and government to share responsibility for ensuring that Internet of Things devices are not weaponized. Issued in recognition of National Consumer Protection Week, the report outlines actions […]

Advertising & Marketing

Is native advertising the best remedy for ad-blockers?

May 23, 2016

Via: itCurated

Native advertising is something you may have often encountered on the visited web pages without even noticed its presence. At least in some extreme, pioneer cases like these – it is perfectly justifiable that one may not even be aware […]


Email campaign tracking with Google Analytics

April 14, 2016

Via: itCurated

I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond the click”. They were also unaware […]


Why It’s Good Business To Embrace Video In Digital-Marketing Campaigns

March 4, 2016

Via: itCurated

Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them […]

Analytics & Data

Tracking campaigns in Google Analytics

November 10, 2015

Via: itCurated

One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a bit technical, but easy to do once you understand a few simple steps and see why it’s so important. Being […]


Furnageddon: Why furniture is on the cusp of big disruption

November 2, 2015

Via: itCurated

As digital commerce has evolved over the past decade to penetrate nearly every element of our lives, one category has largely been left in the dust: furniture. But in the past 12 months disruption has accelerated exponentially – with the […]

Mobile Marketing

Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets

September 30, 2015

Via: itCurated

As part of their ongoing efforts to promote more advertising on the platform, Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one […]

Mobile Marketing

The 6 rules for creating killer email campaigns

May 5, 2015

Via: itCurated

When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that 85 percent of the world and 91 percent of the US have an email address and check their […]