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Tag: buying journey


B2B

The B2B Buying Journey: 4 Ways to Speed Things Up

December 12, 2023

Via: CMSWire

The B2B buying journey is nothing like most consumer purchasing. If you need a new sweatshirt, you’re unlikely to ask the CFO, the head of procurement, Bob who sits on your left, and Cath in the Singapore office for their […]


Analytics & Data, Technology

How To Turn Your Web Traffic Into Inbound Sales Calls

January 4, 2018

Via: Jeff Bullass Blog

The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest […]