Tag: buyers


Creating Content in B2B: How to Avoid the Substance Gap

April 9, 2021

Via: CMSWire

When B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and […]

Mobile Marketing

Mobile Buyers Prefer Traditional Phones When Communicating with Companies

February 22, 2016

Via: itCurated

Consumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. Contact Solutions surveyed 1,004 US consumers who had shopped via mobile device in the past 12 months. Some 29.7% of respondents […]

Mobile Commerce, Mobile Marketing

B2B Buyer Demands Have Changed the Game

November 18, 2015

Via: itCurated

If succeeding in future digital commerce endeavors is a B2B enterprise’s goal, then that company needs to rethink its approach to customer engagement and how it invests in people, processes, and technology to power that engagement across all channels. Indeed, […]