Tag: Businesses

April 6, 2023

Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience. The […]

September 23, 2022

The Stacy’s Rise Project has expanded into Canada. Applications opened yesterday and close October 28. Four recipients will receive a $15,000 CA grant and access to a mentorship opportunity with PepsiCo Foods Canada and Frito-Lay leadership. “After a successful U.S. […]

September 23, 2022

Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by helping businesses recognize they have problems, fewer would agree that keeping new customers happy should be […]

July 18, 2022

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps. As you can see in this example, the new process […]

July 6, 2021

The pandemic has shaken up the payments industry as we know it. With more businesses incorporating contactless activities into their workflows, existing payment methods such as cash and paper check deposits are becoming obsolete. In fact, 66% of business leaders […]

March 18, 2021

We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement […]

December 17, 2020

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]

July 14, 2020

Microsoft and Citrix have been working together closely for decades, but that partnership is going a step further today. Microsoft is partnering with Citrix to use the company’s Citrix Workspace portal as its “preferred digital workspace solution,” and Citrix is […]

June 26, 2020

There was a time when 3D printers were a novelty – but not anymore. You see hundreds of businesses using 3D printers in their manufacturing. Similarly, there are thousands of websites featuring 3D printable models, and people even buy 3D […]

April 1, 2020

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe. I spoke to Adthena’s VP of marketing Ashley […]

February 18, 2020

Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses. With more and more people buying online, […]

January 7, 2020

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]

November 15, 2018

Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential to change the rules when it comes to business. […]

April 17, 2018

SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into […]

November 27, 2017

When numbers dip, company leaders don’t need to make sweeping changes to get revenue climbing again. Sometimes, the smallest adjustments provide the biggest boosts to sales and marketing initiatives. According to industry surveys, most companies wish their sales arms performed […]

November 9, 2017

Of the many tasks required to keep a business running smoothly, few can be more time-consuming — and potentially problematic — than filling out, filing and auditing expense reports. These and other auditing tasks are essential for keeping your finances […]

September 7, 2017

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves. As you can see here, new options have […]

March 14, 2017

What are the top three financial ratios that small business owners could benefit from tracking? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Owning a […]

March 8, 2017

Rapidly pacing the front of the room, voice bellowing, arms gesticulating, you’d think Erich Joachimsthaler, founder of Vivaldi Partners, was doing his best drill sergeant impersonation from Stanley Kubrick’s Full Metal Jacket. Alas, Mr. Joachimsthaler was nowhere near marine barracks; […]

February 22, 2017

The Trump administration’s pledge to retool the North American Free Trade Agreement has some small businesses drawing up a Plan B. To prepare for possible changes well ahead of any official action, options under consideration include cost-cutting moves, new tax […]