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Tag: Business Strategy


News

Business Strategy Model For Experience Management

July 9, 2019

Via: DigitalistMag

Organizations have excelled and grown by providing an excellent experience for their customers, employees, suppliers, and supply chain. Every business has tried to blend operational efficiency with the intangibles of feelings that help them provide that “wow!” experience and break […]


News

How to Choose an Ecommerce SEO Agency: What to Look Out For

February 11, 2016

Via: itCurated

Image Credits: searchengineland.com You know you could do more to increase organic traffic, you don’t have time or internal expertise to do it, and you’ve decided to hire an SEO agency. You know what to ask them — if not, […]


News

Influential Social Media Trends and Platform Updates to Test in 2016

January 26, 2016

Via: itCurated

The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, […]


Mobile Marketing

Multichannel Selling: Online Marketplace Considerations to Boost Sales in 2016

December 14, 2015

Via: itCurated

Retailers today must be agile and flexible in how, when, where and even why they sell in various channels. Yes, you want visitors coming to your site, experiencing your brand and becoming valuable lifetime customers. After all, you’ve spent the […]


News

3 Site Layout Considerations Proven to Increase Sales

November 20, 2015

Via: itCurated

What does your e-commerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your […]


Apps & Sites

The ABCs of High Converting Ecommerce Product Images

November 5, 2015

Via: itCurated

Product photos are one of the most important elements on any e-commerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to […]


E-payment & Security

5 Best Practices to Decrease Fraudulent Purchases During High Traffic Periods

November 4, 2015

Via: itCurated

We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a […]


E-payment & Security

How On-premise, Open Source and SaaS Ecommerce Technologies Handle PCI Compliance – And How Much It Costs You

October 27, 2015

Via: itCurated

Anyone setting up — or maintaining — an online store faces the issue of PCI compliance. This is a set of standards set down by credit card companies to protect online shoppers from fraud and identity theft. Both problems are […]


E-payment & Security, Technology

Site Speed, Stability and Security: The Ecommerce Non-negotiables All Online Businesses Must Deliver

September 23, 2015

Via: itCurated

As an e-commerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the e-commerce space continues to become more […]


News

The Ecommerce Benefits of Restoration: How One Repair Shop Maintains a Conversion Rate Double Industry Average

June 8, 2015

Via: itCurated

With new smartphones being released every year and fast-fashion cheap enough that it doesn’t wholly matter if you wear it only once, today’s shoppers have gotten pretty used to replacement rather than restoration. But the ECommerce repair industry is booming, […]


Analytics & Data

How to Amplify SEO to Rank Well on Today’s Smart Search Engines

June 8, 2015

Via: itCurated

  Are you feeling overwhelmed by the deluge of SEO information? You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. […]


Advertising & Marketing

6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales

June 5, 2015

Via: itCurated

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather […]


Apps & Sites

How Site Design Affects Your Conversion Rate

May 18, 2015

Via: itCurated

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow, to optimizing every page for conversion via A/B testing, there’s a […]


Advertising & Marketing

3 Essential Email Workflows Every Ecommerce Company Needs to Utilize

May 15, 2015

Via: itCurated

Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is […]


E-payment & Security

Credit Card Data Security: What You Need to Know to Protect Your Store and Your Customers

May 13, 2015

Via: itCurated

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information had been compromised, then you’ve felt the growing frustration many consumers face today. The situation with respect to credit card fraud […]


Advertising & Marketing

The Importance of Google AdWords and How to Create and Manage a Profitable Campaign

May 13, 2015

Via: itCurated

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a […]


Analytics & Data

5 Ways to Personalize Your Brand’s Ecommerce Experience

May 8, 2015

Via: itCurated

Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74% of whom get frustrated when content isn’t personalized to the interests they have […]


Apps & Sites

Mobile-Ready Means More Than Responsive Site Design –– How to Edit Your Social Activity to Cater to a Mobile Audience

April 21, 2015

Via: itCurated

A July 2014 study found that mobile adoption rates across the Internet Retailer Mobile 500 were as follows: 59% of businesses use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence and just 9% were responsive. In […]


Advertising & Marketing

6 Ecommerce CTAs Every Online Store Needs to Optimize

April 17, 2015

Via: itCurated

CTAs –– or calls-to-action –– are a distinct language used in your site that encourages your visitor to do something, to take a desired action. Most of the time, that desired action is a click taking them to more information. […]


Analytics & Data

Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

April 2, 2015

Via: itCurated

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. […]