Tag: Business Strategy

July 9, 2019

Organizations have excelled and grown by providing an excellent experience for their customers, employees, suppliers, and supply chain. Every business has tried to blend operational efficiency with the intangibles of feelings that help them provide that “wow!” experience and break […]

February 11, 2016

Image Credits: searchengineland.com You know you could do more to increase organic traffic, you don’t have time or internal expertise to do it, and you’ve decided to hire an SEO agency. You know what to ask them — if not, […]

January 26, 2016

The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, […]

December 14, 2015

Retailers today must be agile and flexible in how, when, where and even why they sell in various channels. Yes, you want visitors coming to your site, experiencing your brand and becoming valuable lifetime customers. After all, you’ve spent the […]

November 20, 2015

What does your e-commerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your […]

November 5, 2015

Product photos are one of the most important elements on any e-commerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to […]

November 4, 2015

We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a […]

October 27, 2015

Anyone setting up — or maintaining — an online store faces the issue of PCI compliance. This is a set of standards set down by credit card companies to protect online shoppers from fraud and identity theft. Both problems are […]

September 23, 2015

As an e-commerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the e-commerce space continues to become more […]

June 8, 2015

With new smartphones being released every year and fast-fashion cheap enough that it doesn’t wholly matter if you wear it only once, today’s shoppers have gotten pretty used to replacement rather than restoration. But the ECommerce repair industry is booming, […]

June 8, 2015

  Are you feeling overwhelmed by the deluge of SEO information? You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. […]

June 5, 2015

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather […]

May 18, 2015

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow, to optimizing every page for conversion via A/B testing, there’s a […]

May 15, 2015

Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is […]

May 13, 2015

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a […]

May 13, 2015

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information had been compromised, then you’ve felt the growing frustration many consumers face today. The situation with respect to credit card fraud […]

May 8, 2015

Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74% of whom get frustrated when content isn’t personalized to the interests they have […]

April 21, 2015

A July 2014 study found that mobile adoption rates across the Internet Retailer Mobile 500 were as follows: 59% of businesses use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence and just 9% were responsive. In […]

April 17, 2015

CTAs –– or calls-to-action –– are a distinct language used in your site that encourages your visitor to do something, to take a desired action. Most of the time, that desired action is a click taking them to more information. […]

April 2, 2015

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. […]