Tag: business model

Advertising & Marketing, Technology, Website design and optimization

A great framework for defining online business models and marketing plans

January 17, 2020

Via: Smart Insights

Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing business models is also important […]


How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

February 12, 2019

Via: Get Elastic

Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product […]

Advertising & Marketing, Technology

7 content assets that are integral to your content marketing strategy

January 4, 2019

Via: Smart Insights

The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn’t it? And it is. […]


One Thing All Digital Marketers Must Do This Year (or You’ve Failed)

January 11, 2017


In business, one of the most important questions you can answer is: how much does it cost to acquire one customer? That metric is called cost per acquisition (CPA). It’s important because it’s the number that tells you if you […]


The Platform – Business Model Or Technology?

December 23, 2016

Via: DigitalistMag

A platform-based business model is fundamental to any digital business strategy, as it drives the innovation model, creates an environment for collaboration, and enables ecosystem-value creation. It is incumbent on CIOs to lead delivery of the right platform business model […]