Top

Tag: Business – Marketing


Advertising & Marketing, Technology

Artificial intelligence for marketers

July 16, 2018

Via: Searchenginewatch.com

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to […]


Advertising & Marketing, Technology

4 Trends in Online Marketing Business Owners Need to Watch for in 2018

December 27, 2017

Via: Inc.com

As 2017 draws to a close, it’s important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers need to be ready for them […]


Advertising & Marketing, Technology

Marketing in the Selfish Economy

June 15, 2016

Via: itCurated

The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an […]


Mobile Marketing

Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design

March 18, 2016

Via: itCurated

For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers […]


Mobile Commerce, Mobile Marketing

The 10 Commandments of Content Marketing

September 3, 2015

Via: itCurated

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach sound-bites and executing against a […]


Mobile Commerce, Mobile Marketing

It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

August 14, 2015

Via: itCurated

Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle (text and video)

August 4, 2015

Via: itCurated

What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have […]