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Tag: Branding


Advertising & Marketing, Technology

The Modern Age of CX Messaging: 4 Key Changes

November 23, 2022

Via: CMSWire

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]


Advertising & Marketing, Technology

The Psychology of Color in Marketing

November 2, 2022

Via: Social Media Today

Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration. Different colors […]


Advertising & Marketing, Technology

If You Don’t Love Your Customers, Someone Else Will

October 31, 2022

Via: CMSWire

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]


Advertising & Marketing, Technology

For Real? Which Half of My Marketing Budget Is Wasted?

October 17, 2022

Via: CMSWire

Most marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]


Advertising & Marketing, Technology

Best Practices for a Productive Influencer/Brand Relationship

October 13, 2022

Via: CMSWire

Social influencers can give your organization a boost with key demographics but can also cause controversy or diminish the brand by going off script. As a brand, building strong partnerships with influencers is most successful when relationships are being created […]


Advertising & Marketing, Technology

Why Your Brand Should Care About Influencer Marketing

September 9, 2022

Via: CMSWire

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]


Mobile Commerce, Mobile Marketing

TikTok publishes video series to help brands advertise more successfully

September 2, 2022

Via: Business of Apps

With the holiday season just around the corner, a growing number of businesses are looking to schedule impactful ad campaigns. Now TikTok has shared a series of video clips to help marketers and brands create a business account on the […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Advertising & Marketing, Technology

How Retail Media Is Powering Smarter Contextual Marketing

July 13, 2022

Via: CMSWire

Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive […]


Advertising & Marketing, Technology

The Future of Commerce Is Social. 5 Brands Getting It Right.

June 27, 2022

Via: Social Media Today

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]


Advertising & Marketing, Technology

Marketing advice for inflationary times

June 21, 2022

Via: Marketing Dive

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]


Apps & Sites, Mobile Commerce

Snapchat partners with Cameo to streamline brand-creator ad deals

May 4, 2022

Via: Marketing Dive

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]


Apps & Sites, Mobile Commerce

Meta Publishes New Guide on Landing Page Best Practices

April 27, 2022

Via: Social Media Today

Getting users to click on your promotion is one thing, but how you get them to take the next action is the real key to conversion, and in this respect, your landing pages play a critical role, and you need […]


Technology, Website design and optimization

Wondering What Web Design Can Do For Your Business? Find Out Here

December 20, 2021

Via: B2B News Network

These days, the internet is where most of our shopping and business browsing takes place. With that in mind, it’s important to make sure that your website has a professional and attractive design that will make it stand out from […]


Advertising & Marketing, Technology

5 Questions to Ask in Building a Customer Experience Strategy for 2022

November 22, 2021

Via: CMSWire

Customer experience has a lot of moving parts and recent shifts in customer behaviors have made the pace seem frantic at times. Navigating all of this requires a good plan. All of a company’s CX efforts, from different programs to […]


Advertising & Marketing, Technology

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

September 2, 2021

Via: MarketingProfs

However, one element seems to get left behind: the staff. The employees. The back-end operations that support the brand. The dedication and expertise of the people within a company help create the brand as we know it. Yet, those people […]


Apps & Sites, Mobile Commerce

Facebook Launches New Guide to Help Businesses Celebrate LGBTQ+ Culture and Community

June 24, 2021

Via: Social Media Today

With Pride Month coming to an end, Facebook has published a new guide which outlines how businesses can show their support for LGBTQ+ people beyond Pride Month alone. As explained by Facebook: “Pride Month is a chance for businesses and […]


Advertising & Marketing, Technology

Taking your SEO content beyond the acquisition

February 2, 2021

Via: Searchenginewatch

I have a bone to pick with the way our industry thinks about content. In general, I think we often don’t appreciate what good content really is. Nor do I think we consider what should go into creating great content. […]


Advertising & Marketing, Technology, Website design and optimization

Google for branding: Getting more from search engine services

February 14, 2020

Via: Searchenginewatch

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google […]


Advertising & Marketing, Technology

Valentine’s Day 2018 – Top Brand Marketing Campaigns

February 14, 2018

Via: Smart Insights

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and […]