Tag: brand strategy

February 9, 2024

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]

January 30, 2024

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]

January 26, 2024

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

December 11, 2023

Twitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the popular Spotify Wrapped, as it seeks to celebrate its community and foster stronger connections with viewers. New to this year, the platform has introduced […]

December 4, 2023

The future of marketing is going to be driven by multicultural and diverse audiences. Yet most companies aren’t prepared to engage in an authentic and effective way—preferring the general market tactics that worked in the past, or limiting their outreach […]

October 11, 2023

McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]

July 11, 2023

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]

May 30, 2023

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that […]

January 31, 2023

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]

January 12, 2023

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]

December 12, 2022

As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]

August 18, 2022

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands […]

April 23, 2018

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]

July 12, 2017

You’ve gone to a lot of effort and expense building high-quality products and a brand reputation that reflects a dedication to quality and value. But if your sales channel includes a mix of distributors, wholesalers, and retailers, you can quickly […]