Tag: brand strategy

Platforms, Technology

Shopify adds collaboration tool to connect brands with content creators

August 18, 2022

Via: Marketing Dive

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands […]

Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

What your brand strategy should look like in the era of voice search

April 23, 2018

Via: Smart Insights

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]


5 Smart Brand Protection Strategies For 2017 (And Beyond)

July 12, 2017

Via: DigitalistMag

You’ve gone to a lot of effort and expense building high-quality products and a brand reputation that reflects a dedication to quality and value. But if your sales channel includes a mix of distributors, wholesalers, and retailers, you can quickly […]