Tag: Big Data

August 15, 2022

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

July 29, 2021

Security is crucial in any enterprise as no business owner wants to suffer the loss of assets and data. There have been numerous security issues that have affected businesses, such as cybersecurity attacks and even physical threats. The good news […]

July 26, 2021

As a product manager working with development and in technical infrastructure teams, I deal with technical debt on a daily basis, so Geetika Tandon’s recent article on the topic struck a nerve. As an information governance professional, it also made […]

July 12, 2021

If you’re constantly trashing your architecture and buying the latest, most “efficient” stuff then of course you can parade around saying how efficient you are. The fact that your wasteful behavior is hidden underneath your creative accounting, and that this […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

March 24, 2021

Much of the buzz around data over the past few years has been about big data and how organizations are using large data sets to give them a business edge. However, due in no small part to the pandemic, small […]

July 8, 2019

Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners […]

January 18, 2017

The outcomes of the future are pretty uncertain eventualities. But yet, we as humans strive to predict future outcomes and scenarios in a variety of ways. For example the complete guesswork of choosing your lottery numbers, to the more logical […]

January 12, 2017

Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world. Data is collected (and stored) at ever-increasing speeds and data scientists, the people who interpret and turn information into action, are […]

December 21, 2016

Developing privacy-aware corporate cultures with organizational structures that address legal risks is no small task. But more than ever organizations must have an eagle eye on processes that safeguard personal information. Gartner expects that by 2018, 50 percent of business […]

November 25, 2016

Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns […]

August 19, 2016

Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through? Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or […]

March 24, 2016

Rapid change is happening in the mining industry, as companies assess how to use new technology and embrace digital transformation.  Analytics programs capture and crunch data from many sources and build real-time dashboards. These tools allow decisions that had formerly taken weeks […]

March 22, 2016

Small businesses can cost-effectively analyze large data sets to improve their marketing and product quality and accelerate customer relationships. Leaders from every business sector must learn how to grasp its changes for the future as Big Data becomes the key […]

March 11, 2016

Marketing collects tons of Big Data and – in the simplest terms – if malicious actors get to your data, your brand can be tarnished. “CMOs are tasked with brand management, and a brand’s reputation is likely to be the […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

October 6, 2015

A European court has ruled that an agreement between the U.S. and Europe around how data is stored and transferred between the two regions is “invalid.” The “Safe Harbor” principles is a system devised by the U.S. to help companies […]

September 23, 2015

Mobile ad attribution company Kochava is teaming up with ad agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and improve mobile publishers’ ability to find, advertise to, and acquire new users. All without […]

August 28, 2015

Source photo There is still much to look forward to in the way of technology in 2015. It’s explosive. It’s all encompassing. It’s Big Data. Nearly every aspect of our lives are already touched by data in some way. The […]