March 20, 2023
Via: CMSWireZero-party data refers to customer information that is intentionally and proactively shared with brands, usually through surveys, forms or preference centers. Unlike first-party data collected directly by companies, zero-party data is based on trust and transparency and can provide valuable […]
February 4, 2017
Via: itCuratedAgile marketing is a relatively recent marketing paradigm – it is considered revolutionary because it perfectly adapts to the modern online marketing demands and it integrates the fast changes in demand and rhythm. Older material can be refreshed and new […]
October 4, 2016
Via: Social Media TodayThe update Twitter users have longed for is finally here – images and links at the end of tweets will no longer take up any of your precious 140 characters. The change opens doors for much more in depth communication on the […]
Advertising & Marketing, Mobile Marketing
August 3, 2016
Via: CMSWireTraditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecast future trends, estimated future actions, and much more. One of those buzzwords that’s been […]
November 28, 2023
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