Top

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: behavioral

Embrace Behavioral Data for Super Targeted Marketing

Advertising & Marketing

Embrace Behavioral Data for Super Targeted Marketing

August 19, 2016

Via: CMSWire

Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through? Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or […]