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Tag: behavioral

Embrace Behavioral Data for Super Targeted Marketing

Advertising & Marketing

Embrace Behavioral Data for Super Targeted Marketing

August 19, 2016

Via: CMSWire

Facing dwindling attention spans and intensifying digital noise, marketers keep resolving to prioritize personalization. But are we following through? Most marketers continue to rely only on demographic data. In fact, 94 percent of senior-level executives believe delivering personalization is critical or […]